All comparisons
Google Business Profile only
LocalBasics
vs
Free. And exactly what you paid for. Here is the honest breakdown for a single-location business.
01
Who Google Business Profile only is actually built for
The 90% of small businesses who claim their Google Business Profile and hope for the best. Free is powerful. Free is also incomplete.
02
The 5-year math
03
What you get, line by line
LocalBasics
Google Business Profile only
Payment
One-time
$0
5-year cost
$499
$0 cash / see gotchas
Contract
None
None
Platforms
50+
1 (Google)
Setup
Free, or $149 done-for-you
Not published (or per-service quote)
Monitoring
Included
Usually add-on or in higher tier
Change alerts
Included
Depends on tier
Data lock-in
None
Depends
04
The gotchas an SMB might miss
- Google is one platform. Apple Maps, Bing, Waze, Alexa, Siri, and 50+ others exist too.
- 25% of US map searches happen on Apple Maps, not Google.
- No monitoring. If someone edits your listing tomorrow, you will not know.
- Every other directory has your old address. Nobody is going to tell you.
05
When Google Business Profile only is actually the better call
You are pre-revenue or genuinely cannot spend $499. Do Google Business Profile well. Skip the rest.
Honest answer06
The LocalBasics case
- Google is one platform. Customers use 50+.
- One payment protects your info everywhere they look.
- Change your hours once. It updates everywhere.
Secure your business
listing for life.
Lock it down once. Keep it accurate, monitored and protected everywhere customers look.
One-time payment No subscription Protected for life