How local search really works
Plain-English explainers on how customers and AI find local businesses, why your info drifts out of sync, and what actually helps you get found.
- Business basics
What "Business Identity Protection" actually means for a local business
Your business identity is your name, address, phone, hours, and categories, the facts customers act on. Here is what it means to protect it, and why quiet drift is the real threat.
- Consistency
Why your business looks different on Google, Apple, and ChatGPT (and how to fix it)
Search your own business and you will often find two sets of hours and three phone numbers. Here is why the same business shows up differently across platforms, and how to make them agree.
- Citations
What a business citation is, and why it still matters in the AI era
A citation is any place online that lists your business name, address, and phone. They are unglamorous, and they quietly decide whether Google and AI assistants trust your business.
- AI search
How AI assistants decide which local business to recommend
When someone asks ChatGPT or Perplexity for a business near them, something decides who makes the answer. Here is what, and why accuracy is the price of admission.
- Local search
Why your Google listing shows the wrong phone number
You never changed your number, so how did a stranger's line end up on your listing? Here are the five ways it happens, and why a wrong number costs you the most.
- Local search
The 7 places your business hours are silently wrong right now
Your hours live in more places than you think, and each can drift out of sync on its own. Where to look, and what each wrong entry actually costs you.
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