Free. And exactly what you paid for. Here is the honest breakdown for a single-location business.
Who Google Business Profile only is actually built for
The 90% of small businesses who claim their Google Business Profile and hope for the best. Free is powerful. Free is also incomplete.
The 5-year math
What you get, line by line
The gotchas an SMB might miss
- Google is one platform. Apple Maps, Bing, Waze, Alexa, Siri, and 70+ others exist too.
- 25% of US map searches happen on Apple Maps, not Google.
- No monitoring. If someone edits your listing tomorrow, you will not know.
- Every other directory has your old address. Nobody is going to tell you.
When Google Business Profile only is actually the better call
You are pre-revenue or genuinely cannot spend $499. Do Google Business Profile well. Skip the rest.
Honest answerThe LocalBasics case
- Google is one platform. Customers use 70+.
- One payment protects your info everywhere they look.
- Change your hours once. It updates everywhere.
LocalBasics vs Google Business Profile only, answered
You are pre-revenue or genuinely cannot spend $499. Do Google Business Profile well. Skip the rest.
No. LocalBasics is a one-time payment for lifetime listing protection, not a monthly or annual bill. $0
Your LocalBasics record is yours to keep. There is no contract and no lock-in, so nothing reverts and nothing expires.
LocalBasics keeps your business accurate across 70+ maps, directories and voice assistants. Google Business Profile only covers 1 (Google).
Secure your business
listing for life.
Lock it down once. Keep it accurate, monitored and protected everywhere customers look.